Free ticket raffles in progress

Promotors, artists, bands, managements, booking agencies, venues, clubs and festivals - everyone is catching on to the #BackToLive movement these days, offering free ticket raffles to the people!

The more pictures we find posted online by our previous audiences using the hashtag #BackToLive, the more winners we have to choose from. A quick Google search this morning resulted in more than 38.000 returns on the hashtag worldwide! Great going, guys!

Although some of these tags were related to specific events to let us know that they support the #BackToLive movement, many tags could be traced back to people recently having enjoyed live concerts, live shows, stand up shows, live theatres, movies or musicals.

As long as the hashtag is used, we will find your pictures out there when searching for new winners of exciting encounters with the arts and performances. Who knows, maybe you’ll be the next lucky winner of free concert tickets, a meet-and-greet with your favorite artist or band, or maybe even some cool merch coming your way?

Thank you for helping us boost the arts and performances by sharing your live-show pictures with friends online - using the hashtag #BackToLive 🙏🏼

See you soon!😊🎶🎬💃🏻

In deep gratitude

To all the people, organisations and artists who on March 24, 2022 contributed to launch the #BackToLive movement in Norway - this tool is a gift from all of us to all of you out there who enjoy live arts and performances.

So many people have contributed to making this movement materialize. In an extremely short amount of time, many are catching on to the meaning of it all. First, and foremost, I would personally like to thank the two most important people who literally lifted the original idea to the stars.

Thank you, Lasse W. Fosshaug at GramArt, for believing in the concept, for coordinating and following up on all the loose ends to make this happen. Your enthusiasm and positivity for the project inspired other key people to work relentlessly until the job was done - and look what happened!

Thank you, Jöel Schwalenstöcker at NEMAA, for bringing in the cavalry to create a state-of-the-art video with some of today’s greatest talents in the Norwegian entertainment business. Your sense of quality radiates through every frame of the video, and reaches many in just exactly the way it needs to.

Sometimes the stars line up, and everyone goes out of their way to make that one dream come true…

A special thanks to Trygve Skaug, for writing such a beautiful script to the video. We all know you have a way with words, and this time, I think you went out of your way to make it perfect.

Thank you, Inge Bremnes, for creating the beautiful background music with just the right vibe for this video, emphasizing the mood of the message.

And a big thank you to all the sponsors and supporters of the #BackToLive movement in Norway - without you, this would not have been possible:

BandOrg
BFSP
Creo
De regionale musikkontorene
Folketeateret
FONO
IFPI
NORA
Musikkindustriens Næringsråd
NOPA
Norske Kulturhus
Norsk Jazzforum
Produsentforeningen
Sentrum Scene
Vulkan Arena
Ticketmaster
Scream Media
Schibsted
Polaris Media

…and finally, thank you to our most important asset to continue as performers, managements, musicians, booking agencies, engineers, providers, stage hands, venues, clubs, producers, designers, and the entire chain of workers:

The AUDIENCE!

Without you, there would be no us - so THANK YOU for helping us propel more of you guys:

#BackToLive

How it all began…

After almost two years of dealing with a fierce pandemic, covid-19 has taken the lives of more than six million people worldwide, more than 470.000.000 have been infected, and some 407.000.000 have recovered from the decease. Authorities all over the world have imposed various degrees of restrictions on their populations, some shutting entire countries down using lockdown policies, and others merely suggesting to maintain social distancing. Most countries exercised restrictions somewhere in the middle, keeping entire nations away from work, school, friends, families, hobbies, traveling, and - from experiencing arts and live shows.

Our lives were drastically changed in a matter of days, and some handled isolation better than others. Lots of businesses took a financial dive, some went bankrupt, others managed to keep it going through the pandemic. One industry taking perhaps the hardest blow was the entertainment business. Being the first industry to be shut down, and the last to be re-opened, many workers in the entertainment industry have faced major setbacks, financially as well as mentally. The industry has lost up to 30 percent of their skilled workers from the entire chain of business, including engineers, artists, producers, managements, providers, and more. Some states have provided financial support for these workers and their companies, others have completely failed to aid an industry in utter crisis.

Now, post-covid, ticket sales in the entertainment industry have fallen by more than 50% compared to 2019. People have developed new habits, and it seems many prefer their couch and home entertainment systems to live shows. Others again are skeptical to being in a crowd after two years of warnings and shut downs, and yet another group is still holding on to previously purchased tickets to shows, which have been postponed several times during the pandemic.

With a situation like this, Norwegian/American artist and singer Trine Rein (me), decided that something had to be done in order to get the audience back to the live scene.

- We simply need to encourage people to trust that they are safe in the audience of a concert hall, in a movie theatre or at a festival again.

That’s when I got the idea of asking an existing audience to help push the thought of enjoying a real live show. Out of the blue, the slogan #BackToLive dawned on me, and suddenly I had the entire movement lined up in my mind.

Trine Rein

Norwegian/American artist/singer/songwriter and founder of the #BackToLive movement

Let’s ask the audience to take pictures of themselves when visiting a live show, then to use the hashtag #BackToLive when uploading to their SoMe platforms. In turn, for the favor of sharing their enthusiasm for live shows, they are automatically opted into a free raffle making them eligible to be picked out as winners of tickets to new live shows, merch or even a meet&greet with their favorite artist!

- Suddenly I had the entire movement lined up in my mind.

It’s a win-win - the audience helps the entertainment industry by marketing existing live shows, and in turn, the entertainment industry can pick their winners to market new, upcoming live shows. It’s a worldwide movement, and people are free to geo-define their location by adding their own country or home town after the hashtag #BackToLive.

It all starts in Norway. Then it spreads to the rest of the world for all to enjoy a fun night out with the arts. Let’s get #BackToLive!

With Love,
Trine Rein
Founder of the #BackToLive movement